Swem Library has expanded its partnership with eMarketer, the marketing industry’s leading research firm, bringing access to the entire William & Mary campus.
eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. eMarketer data addresses how consumers spend time and money, and what marketers are doing to reach them in today’s digital world. Some of the statistics available are monthly U.S. digital radio users, the effect of positive vs. negative word of mouth, U.S. retail e-commerce sales, and mobile advertising revenues, to name a few. By weighing and analyzing information from different sources, eMarketer provides the most complete view of digital marketing available.
With total access to the platform, you can leverage all of eMarketer’s reliable insights and statistics for delivering impactful presentations, conducting research projects and more. Features include:
- Reports and analysis
- Searchable data library
- Industry benchmarks
- Subject matter expert interviews
- Downloadable charts and presentations
A demo of this product will be given at 10 a.m. on Wednesday, April 22 in the Cox Classroom, ground floor of Swem Library. For more information, contact Natasha McFarland.